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Technology and innovation often drive sea change in companies and entire industries. We are currently seeing this with artificial intelligence with all its amazing opportunities and significant investments thanks to the hype cycle that inevitably follows.
In the 1950s the biggest recreational craze was bowling. The number of bowling lanes doubled to over 100,000 and the stocks of companies like AMF and Brunswick doubled between 1957 and 1958. What was the driving force behind this sudden interest in bowling?