Zipcar Inc. (ZIP) $7.90
The Company:
For years I have been traveling to Oregon for business and my usual behavior is to rent a car at one of the car rental companies and check into a hotel close to where my client is located. During my last trip, I happened to stay closer to downtown and realized that I barely touched the rental car as it was easier to walk to most places. While working on this article, I looked up Zipcar locations in Oregon and found that they park four cars within walking distance of where I usually stay. It appears that if I were to take a cab to my hotel and used Zipcar a couple of times during my stay, I could save between 60 to 70% on my car rental costs.