| Symbol | Company | Owner | Relationship | Date | Transaction | Cost | # Shares | Value ($) | Total Shares | Filing | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| DMD | DEMAND MEDIA INC. | Blend L Michael | President & COO | Dec 31, 2012 | Option Exercise | $9.29 | 93,360 | 867,314 | 184,114 | Dec 31, 2012, 06:46 PM | |
| DMD | DEMAND MEDIA INC. | Blend L Michael | President & COO | Dec 21, 2012 | Option Exercise | $9.59 | 172,526 | 1,654,524 | 277,474 | Dec 26, 2012, 08:23 PM | |
| DMD | DEMAND MEDIA INC. | Blend L Michael | President & COO | Dec 21, 2012 | Option Exercise | $4.70 | 250,000 | 1,175,000 | 450,000 | Dec 26, 2012, 08:23 PM | |
| DMD | DEMAND MEDIA INC. | Blend L Michael | EVP, Registrar Services | Jan 31, 2011 | Sale | $17.00 | 123,611 | 2,101,387 | 614,526 | Feb 02, 2011, 09:04 PM |
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