Nielsen Holdings to Acquire DoubleVerify for $2.15 Billion

Nielsen Holdings entered a merger agreement on August 6, 2026, to acquire DoubleVerify Holdings, Inc. (DV) in a deal valued at $2.15 billion.

Deal Structure:

DoubleVerify shareholders will receive $13.6 per share in cash, representing a 16.14% premium from the stock’s last close.

Company Profile:

DoubleVerify is a digital advertising software company that provides measurement, verification, and analytics solutions to help advertisers and publishers assess ad quality, optimize campaign performance, and improve media effectiveness across digital channels, including web, mobile, connected TV, and social media.

Nielsen is a media measurement and analytics company that provides audience measurement, advertising, and media intelligence solutions to broadcasters, publishers, advertisers, and agencies across television, streaming, digital, and other media platforms.

Deal Details and Timeline:

The deal is expected to close by the end of the fourth quarter of 2026.

The deal will be financed through a combination of committed debt financing from Barclays, BofA Securities, and Citi, incremental equity financing, and Nielsen’s cash on hand.

Following the transaction, DoubleVerify will become a privately held company and will continue operating under its existing name and brand.

Funds affiliated with Providence Equity Partners, which owned approximately 11.8% of DoubleVerify’s outstanding common shares, have agreed to vote in favor of the deal. Upon closing, Providence will fully exit its investment in the company.

DoubleVerify was advised by PJT Partners on financial matters and by Paul Hastings on legal matters. Nielsen was advised by Barclays on financial matters and by Gibson, Dunn & Crutcher on legal matters.

Nielsen is paying 13.18 times the EBITDA for DoubleVerify.

Deal Metrics:

For a comprehensive analysis of the merger and acquisition details, please visit the Deal Metrics page here:

Deal Metrics for the acquisition of DoubleVerify Holdings, Inc. (DV) by Nielsen Holdings

The Deal Metrics page for each merger or acquisition includes:

• A comprehensive chart showcasing the spread history of the merger from the announcement to eventual completion or failure.
• Details of every event as the merger progresses, including the expiration of the HSR period, regulatory approvals, shareholder votes, etc.
• Updates and SEC filings related to the deal.
• A comprehensive history of deal updates.
• And much more.

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Editor’s Note: Baranjot Kaur contributed to this article