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Dustin Moskovitz Purchases Asana Through an Established Trading Plan – Insider Weekends

  • July 2, 2023

The last time we discussed insider purchases at Asana (ASAN) was in September of last year when billionaire founder and CEO Dustin Moskovitz purchased shares of the project management software company. His purchase was related to a secondary offering by the money losing company. I wrote the following about the company in September 2022:

About a year ago, Mr. Moskovitz was actively purchasing shares of Asana at prices sometimes approaching $100 per share. Despite the nearly 34% gain in the stock during the last five days after the company released earnings that beat expectations, the stock is still down 75% over the last year as the company continues to post losses and growth decelerates.

Unlike certain SaaS companies that post net losses but are cash flow positive, Asana is posting negative cash flows having burnt through $164 million in cash during the trailing twelve months. At this rate, the company would have been out of cash in a year. This cash from the private placement allows the company to extend its runway as it continues to prioritize revenue growth over bottom line profitability.

I wrote the following about the company in June 2021 after a series of insider purchases by Mr. Moskovitz.

Dustin Moskovitz is one of the co-founders of Facebook, making him the youngest self-made billionaire in history in 2011.  He co-founded the productivity software company, Asana, in 2008 and the company went public through a direct listing on September 30, 2020. The “reference price” for the direct listing was $21 and it closed its first day of trading at $28.80. It has more than doubled from that first day close to $62.73.

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