On a recent trip to the East Coast, I started reading the book The Voltage Effect: How to Make Good Ideas Great and Great Ideas Scale by John List. Dr. List is not just a Professor of Economics at the University of Chicago but also had the unique experience of working with Travis Kalanick at Uber (UBER) as Uber’s Chief Economist and then later held the same title at rival Lyft (LYFT).
In the book, Dr. List describes how he worked with and challenged Lyft’s Co-founder and CEO Logan Green about a subscription product the company was planning on rolling out. It was interesting for me to see that both of Lyft’s Co-founders decided to step down from their roles as CEO and President this week. We have written about Uber several times in the past and I wrote the following in an article titled Insider Weekends: Dara Khosrowshahi’s $9 Million Purchase Of Uber in November 2021: