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Focus Article: ShoreTel (SHOR)

  • February 13, 2012

ShoreTel (SHOR) $5.74

The Company:

Businesses often use phone systems called Private Branch Exchange (PBX) systems to facilitate call handling and use a certain number of phone lines across a large number of extensions in an office. For example a business may choose to get 10 lines and use them across 20 extensions. With reliable and cheap broadband access, businesses started switching from traditional PBX systems to IP-based PBX systems that used a voice-prioritized internet connection to route calls instead of regular land lines. While considering the IT infrastructure needs of a San Francisco based sustainable seafood start-up called CleanFish in 2007, I looked at an IP based PBX system by Avaya that would essentially pay for itself in about 3 to 4 years when compared to the cost of using regular phone lines by AT&T. That system is about to complete its 5th year of service.

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