AppLovin (APP) Submits a Compelling Non-Binding Proposal to Combine with Unity (U)

  • August 9, 2022


StockUnity Software Inc.SymbolU
Date Announced08/09/2022Source Press Release
TypeUnsolicited BidAcquiring Company/Person AppLovin Corporation

AppLovin (APP) announced it has submitted a compelling non-binding proposal to the Board of Directors of Unity Software Inc. (U) to combine AppLovin, a leader in mobile marketing and monetization, with Unity, an industry-leading platform for creating and operating interactive, real-time 3D content, in a transaction where each outstanding share of Unity common stock would be exchanged for 1.152 shares of AppLovin Class A voting common stock and 0.314 shares of AppLovin Class C non-voting common stock.


August 15, 2022: Gaming software maker Unity Software Inc (U) rejected AppLovin Corp’s (APP) $17.54 billion takeover offer and said it would go ahead with its planned purchase of ironSource. Unity said AppLovin’s offer was not in the best interest of shareholders and decided it would not qualify as a “Superior Proposal” as defined in Unity’s merger agreement with ironSource.

September 12, 2022: AppLovin Corp. (APP)  said has withdrawn its initial proposal to combine with Unity Software Inc. (U) and doesn’t plan to submit a new offer, clearing the way for Unity to buy IronSource Ltd. as initially planned

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