According to Financial Times, ViacomCBS zooms in on streaming rebrand, and isn’t opposed to company sale

  • August 14, 2020

POTENTIAL DEAL DETAILS

StockViacomCBS Inc.SymbolVIAC
Date Announced08/14/2020Source Financial Times
TypeCompany Seeking Strategic Alternatives

ViacomCBS (VIAC) is considering a plan to rebrand its streaming services as Paramount+, as Shari Redstone tries to revive her family’s media empire with a more open mind to a potential sale.

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