Top Ranking CEOs, Redesigned Deal Metrics Page and a Whole Lot More

When looking at Google Analytics for InsideArbitrage recently, I was delighted to see that active users over the last month had jumped over 400% and so did new users. While I was thrilled to see these headline numbers, as investors we are trained to focus on what is going on underneath the hood and not on headlines.

Under the hood, I noticed that users were spending just 11 seconds per session on the site. Several years ago, I used to see engagement times of 2 to 3 minutes per session, which was better than benchmarks for similar sites. Over time that fell to 1 to 2 minutes, which wasn’t surprising. As our audience expanded and attention spans compressed in the age of social media, some decline was expected.

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