When looking at Google Analytics for InsideArbitrage recently, I was delighted to see that active users over the last month had jumped over 400% and so did new users. While I was thrilled to see these headline numbers, as investors we are trained to focus on what is going on underneath the hood and not on headlines.
Under the hood, I noticed that users were spending just 11 seconds per session on the site. Several years ago, I used to see engagement times of 2 to 3 minutes per session, which was better than benchmarks for similar sites. Over time that fell to 1 to 2 minutes, which wasn’t surprising. As our audience expanded and attention spans compressed in the age of social media, some decline was expected.
However, a nearly 90% drop in engagement time pointed to something other than shorter attention spans.
Bot Attack
The answer was all manner of bots. The ones Google, Open AI, Anthropic, and even individual enthusiasts are unleashing on independent publishers as they attempt to crawl fresh content on the public internet. Beyond the increase in server costs from the bot activity, we have also had to deal with site performance issues.
One method we tried to rescue the site over the last few weeks was to use a bot tracking and blocking system (both internally developed and using cyber security company products). We found ourselves in a long, drawn-out cat and mouse game. , which detracts from our primary business of providing investment research and tools.
Like many publishers, we have made the difficult decision to move some of our free content such as our monthly Buyback Wednesdays articles and our C-Suite Transitions articles behind the paywall. The scope of these articles has expanded significantly since we first started with them in 2022 and they are almost full research reports at this time.
We published 90 articles related to management changes and 110 articles about the most interesting stock buyback activity for free over a period of more than two years.
Going forward, our IA Plus, IA Premium and IA Professional subscribers will continue to receive this research by email and can access these articles on the website. I hope that you will consider subscribing to support our work.
If you’re an event-driven investor, our research and tools are designed to help you find opportunities and ramp up on research faster. Choose IA Plus if you want the research. Choose IA Premium or IA Professional if you want the full toolkit.
New Upgrades
Our last upgrade to the InsideArbitrage platform was in October and I discussed the launch of a new CVR database, a Shareholder Activist Tool, an Insider Performance Score (IPS), and a Reverse Splits Tracker that were rolled into a Professional plan for institutional investors.
Today we are happy to announce another upgrade to the platform that includes:



Sunsetting Conference Call Transcripts
A little over two years after acquiring the site Conference Call Transcripts, we have decided to sunset it next week. The acquisition didn’t quite play out the way we expected but it taught us a lot and got us prepared for new acquisitions when opportunities came our way. When the founder of The Special Situations Report substack was ready to move on and reach out to me, we were ready to move quickly to complete that acquisition. This second acquisition worked out great and by the end of this year I expect it to generate enough revenue to have paid for both acquisitions.
Updated Terms and Conditions
When we launched our updated IA Professional service last October, we were pleasantly surprised to see the response from subscribers. In addition to the positive response, we also saw some sign ups that were immediately blocked by our payment processor Stripe because they appeared suspicious. I realized that these blocked subscriptions were done with gift cards and by users who were trying to abuse our immediate prorated refund policy to potentially move/launder money.
To prevent these attempts and stop the unauthorized exploitation of our proprietary data via immediate sign-up and cancellation, we are updating our terms and conditions. The minimum subscription period going forward will be at least one month.
Try it for a month and see if it earns its keep.
Check out full Terms and Conditions here.