Analysis of TopGolf and Callaway Spinoff
Topgolf Callaway Brands Corp. is the parent company formed from the merger of Callaway Golf Company and Topgolf International, Inc. in March 2021. Callaway is a leading manufacturer of golf equipment and apparel, while Topgolf is a prominent tech-enabled golf entertainment business known for its innovative venues and technology, including the Toptracer system.
Company Segments
- Golf Equipment: This includes the production and sale of golf clubs, balls, and related accessories.
- Active Lifestyle: This segment encompasses apparel brands like TravisMathew and other lifestyle products.
- Venue-Based Entertainment: The Topgolf venues provide a unique golf entertainment experience.
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