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Analysis of Masimo Corporation’s Spinoff of Its Consumer Business Unit

  • January 28, 2025

Masimo Corporation (MASI) is a leading medical technology company based in Irvine, California, specializing in non-invasive monitoring technologies. It is known for its innovative pulse oximetry technology and has expanded into consumer products through acquisitions, including the purchase of Sound United LLC for $1 billion in 2022. The company aims to improve patient outcomes and reduce healthcare costs through its diverse product offerings.

  • Healthcare Products: This includes professional healthcare devices and telehealth solutions.
  • Consumer Products: This segment encompasses consumer audio and health products, including the Stork baby monitor and Freedom smartwatch.

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