Mediaocean Acquires Innovid for $500 Million in Cash

Mediaocean entered a merger agreement on November 21, 2024, to acquire ad-tech provider Innovid (CTV) in a deal valued at $500 million.

Deal Structure:

As per the agreement, Mediaocean will acquire Innovid for $3.15 per share, representing a premium of 94.44% over the stock’s last close.

Company Profile:

Innovid is a software platform that helps create, deliver, and measure ads across connected TV, traditional TV, and digital channels, offering tools to improve advertising for clients worldwide.

Mediaocean is a platform that helps brands and agencies manage and improve their advertising across digital, social, and connected TV channels. It simplifies ad planning, buying, and performance tracking, using AI to optimize results for clients worldwide.

Mediaocean owns Flashtalking, an ad server, and creative personalization platform that enhances ad delivery with data-driven creative solutions

Deal Details and Timeline:

Through the deal, expected to close in early 2025, Innovid will merge with Flashtalking to form a premier global, independent, omnichannel ad tech platform.

Mediaocean is acquiring Innovid at 1.54 times its sales.

The combined company will offer a wide range of services, including ad delivery, personalized creative, measurement, and optimization for digital, social, CTV, and traditional TV channels.

Zvika Netter, CEO and Founder of Innovid will lead the merged ad tech company as CEO, reporting to Bill Wise, CEO of Mediaocean. Grant Parker, currently head of Flashtalking, will become President of the new company and report to Netter. Netter will also join Mediaocean’s board.

Deal Metrics:

For a deeper insight into this merger and acquisition transaction, please follow the link to our Deal Metrics page:

Deal Metrics for the acquisition of Innovid Corp. (CTV) by Mediaocean

The Deal Metrics page for each M&A transaction includes:

• A comprehensive chart illustrating the merger’s spread history.
• A timeline of important events, such as the expiration of the HSR period, regulatory approvals, shareholder votes, and more.
• Access to news and SEC filings related to the merger.
• A record of deal updates.
• And much more.

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Editor’s Note: Baranjot Kaur contributed to this article