Crocs (CROX): $106.21
Market Cap: $6.19B
Enterprise Value: $7.78B
We have written about Crocs multiple times in the past including in our October 2023 Special Situations newsletter when we added Crocs to our model portfolio at a price of $88.23. We wrote the following about the company in that newsletter:
Started by three friends as a boating shoe in the early 2000s, Crocs (CROX) requires no introduction. The shoes portrayed as ugly by some and absolutely wonderful by others quickly rose to popularity following adoption by several celebrities. The company went public in February 2006 at a split adjusted price of $10.50 and the stock went on to peak at almost $70
before the Great Recession hit. Written off a fad, the stock bottomed as a penny stock in late 2008 before making a comeback and peaking at over $31 per share just a few years later. You get the idea.