Several years ago I came across someone who happened to be thrilled with her latest purchase of a t-shirt for $80. I am usually unable to maintain a poker face and my confusion was writ large on my face. I was looking at a plain white t-shirt with a large red logo that had the word Supreme on it. She went on to explain how Supreme “merch” was difficult to come by and that she had scored a deal by paying just $80 for this wonderful t-shirt. As they say, beauty is in the eye of the beholder.
I was intrigued and looked into the company to discover the company was the brain child of Jame Jebbia, who opened his first store in Manhattan in 1994 and it was primarily focused on skating enthusiasts. It took him nearly 25 years to open his 12th store in San Francisco in 2019.