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Focus Article: Nautilus Inc. (NLS)

  • August 14, 2012

Nautilus Inc. (NLS) $2.44

The Company:

Nautilus Inc. is a marketer, developer and manufacturer of consumer fitness products primarily in the United States and Canada. The company was founded in the year 1986 as Bowflex of America. Most consumers interested in strength training have probably heard of Bowflex thanks to the incessant commercials and informercials promoting their home gym products. In 1999, the company acquired Nautilus Inc. and expanded into commercial clubs. Nautilus was invented by Arthur Jones and refers to a mollusc whose shell is in the shape of a logarithmic spiral. A patented logarithmic-spiral cam is used in the Nautilus exercise machines.

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