Salesforce to Acquire Braze in a $5.66 Billion Cash Deal

Salesforce, Inc. (CRM) entered into a merger agreement on October 20, 2026, to acquire Braze, Inc. (BRZE) in a $5.66 billion deal.

Deal Structure:

Holders of Braze Class A common stock will receive $47.50 in cash per share, representing a premium of 58.12% over the stock’s last close.

Company Profile:

Braze is a cloud-based customer engagement software company that enables businesses to manage and personalize communications with consumers across channels, including email, SMS, mobile push notifications, and web. Its subscription-based platform provides customer data integration, audience segmentation, cross-channel campaign management, and AI-powered personalization to support customer acquisition, engagement, and retention.

Salesforce is a cloud-based enterprise software company that provides customer relationship management (CRM) solutions for sales, customer service, marketing, commerce, and data analytics. Its subscription-based platform also includes collaboration, data integration, application development, and AI-powered automation tools for businesses across industries.

Deal Details and Timeline:

The deal is expected to close in Salesforce’s fiscal year 2028, ending in January 2028.

Braze was advised by Qatalyst Partners as its financial advisor, with Davis Polk & Wardwell serving as legal counsel. Salesforce received financial advice from J.P. Morgan Securities, while Wachtell, Lipton, Rosen & Katz and Covington & Burling served as legal counsel.

Salesforce is acquiring Braze at 6.04 times its sales.

Deal Metrics:

For a more in-depth analysis and specifics of this merger and acquisition transaction, please follow the link to the Deal Metrics page here:

Deal Metrics for the acquisition of Braze, Inc. (BRZE) by Salesforce, Inc. (CRM)

The Deal Metrics page for each merger or acquisition includes:

• A spread history chart of the merger from announcement through eventual completion or failure.
• Every event as the merger progresses through the expiration of the HSR period, various regulatory approvals, shareholder votes, etc.
• News and SEC filings.
• A history of deal updates.
• And a whole lot more.

Disclaimer: Please do your own due diligence before buying or selling any securities mentioned in this article. We do not warrant the completeness or accuracy of the content or data provided in this article.

Editor’s Note: Baranjot Kaur contributed to this article