
ON24, Inc. (ONTF) entered a merger agreement on December 30, 2025, to be acquired by Cvent in an all-cash deal valued at $102.24 million.
ON24 shareholders will receive $8.10 per share in cash, representing a premium of 38.23% from the stock’s last close.
ON24 is a cloud-based digital experience platform that helps enterprises drive revenue growth by transforming customer engagement, through interactive webinars, virtual events, and AI-powered content experiences, into actionable first-party data and sales insights.
Cvent is a leading meetings, events, and hospitality technology company that provides a comprehensive platform for event marketing, management, and venue sourcing, enabling organizations to plan, execute, and optimize in-person, virtual, and hybrid events worldwide.
The deal is expected to close in the first half of 2026.
Goldman Sachs served as financial advisor to ON24, with legal counsel provided by DLA Piper. For Cvent, financial advisory services were rendered by William Blair & Company, while legal counsel was provided by Simpson Thacher & Bartlett.
Cvent’s acquisition price represents 2.41 times the sales value of ON24.
For a more detailed analysis of this merger agreement, please refer to the Deal Metrics page:
Deal Metrics for the acquisition of ON24, Inc. (ONTF) by Cvent
The Deal Metrics page for each merger or acquisition includes:
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Editor’s Note: Baranjot Kaur contributed to this article