Adobe to Acquire Semrush for $1.9 Billion

Adobe Inc. (ADBE) entered a merger agreement on November 19, 2025, to acquire Semrush Holdings, Inc. (SEMR) for $1.9 billion.

Deal Structure:

Adobe will acquire Semrush in an all-cash transaction for $12 per share, representing a premium of 77.51% from the stock’s last close.

Company Profile:

Semrush is a Boston-based SaaS platform that helps businesses improve online visibility by providing tools for SEO, advertising, content, social media, and competitive research. It enables companies to identify the right audience, analyze trends, and measure digital marketing performance across channels.

Adobe is a global software company that provides creative, digital media, and customer experience solutions, best known for Creative Cloud and its suite of tools that enable content creation, document management, and enterprise digital experience optimization.

Deal Details and Timeline:

The deal is expected to close in the first half of 2026.

Semrush was advised by Centerview Partners on financial matters, with Davis Polk & Wardwell serving as legal counsel. Adobe received legal guidance from Wachtell, Lipton, Rosen & Katz.

The acquisition cost for Adobe stands at 2.33 times the sales for Semrush.

Deal Metrics:

For more extensive details about this M&A transaction, you can visit the Deal Metrics page here:

Deal Metrics for the acquisition of Semrush Holdings, Inc. (SEMR) by Adobe Inc. (ADBE)

The Deal Metrics page for each merger or acquisition includes the following:

• A spread history chart of the merger from announcement through to completion or failure.
• Timeline of events as the merger progresses, including the expiration of the HSR period, regulatory approvals, shareholder votes, etc.
• News and SEC filings related to the deal.
• A history of deal updates.
• And much more.

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Editor’s Note: Baranjot Kaur contributed to this article