Can a New CEO Rehydrate Primo Brands’ Slump? – C-Suite Transitions

Few companies have burned through goodwill as quickly as Primo Brands. In less than a year, the merger that was supposed to reset the North American bottled water market has wiped out $5 billion in market value, triggered shareholder lawsuits, and forced out its architect-CEO. With a new leader at the helm and a bruised investor base watching closely, Primo is fighting to prove this isn’t just another overhyped integration story gone wrong.

Primo Brands (PRMB): $15.63
Market Cap: $5.54B
EV: $10.82B

Key Insights

• Merger: The 2024 Primo–BlueTriton merger is creating challenges, with service issues and operational disruptions still dragging on performance.
• Earnings + CEO Switch: Q3 earnings and the CEO change were announced on the same day, underscoring the severity of operational misses and the need for a reset.
• New CEO: Eric Foss, known for his turnaround work at Aramark and deep route-based operations experience, was brought in specifically to fix network and service problems.

Only plus or premium subscribers can access this post. Subscribe today.