Bitauto Holdings Ltd. engages in the provision of investing administrative and consulting services to its subsidiaries and internet content and marketing services. It operates through the following segments: Advertising and Subscription Business, Transaction Services Business, and Digital Marketing Solutions Business. The Advertising and Subscription Business segment provides a variety of ... read more

Bitauto Holdings Ltd. engages in the provision of investing administrative and consulting services to its subsidiaries and internet content and marketing services. It operates through the following segments: Advertising and Subscription Business, Transaction Services Business, and Digital Marketing Solutions Business. The Advertising and Subscription Business segment provides a variety of advertising services. The Transaction Services Business segment provides transaction platform services as well as self-operated financing services. The Digital Marketing Solutions Business segments focuses on agent services. The company was founded by Bin Li on October 21, 2005 and is headquartered in Beijing, China. read less