| Symbol | Company | Owner | Relationship | Date | Transaction | Cost | # Shares | Value ($) | Total Shares | Filing | |
|---|---|---|---|---|---|---|---|---|---|---|---|
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Aug 18, 2014 | Option Exercise | $8.00 | 300,000 | 2,400,000 | 0 | Aug 19, 2014, 04:33 PM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Aug 18, 2014 | Option Exercise | $8.00 | 2,365,881 | 18,927,048 | 0 | Aug 19, 2014, 04:33 PM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Feb 16, 2012 | Option Exercise | $7.04 | 2,272,727 | 15,999,998 | 2,272,727 | Feb 21, 2012, 10:46 AM | |
| (VITC) | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Nov 14, 2011 | Buy | $6.30 | 11,100 | 69,985 | 804,168 | Nov 16, 2011, 10:32 AM | |
| (VITC) | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Nov 15, 2011 | Buy | $6.31 | 283 | 1,786 | 804,168 | Nov 16, 2011, 10:32 AM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Nov 11, 2011 | Buy | $6.16 | 17,911 | 110,262 | 792,785 | Nov 14, 2011, 11:33 AM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Nov 09, 2011 | Buy | $6.02 | 17,911 | 107,742 | 792,785 | Nov 14, 2011, 11:33 AM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Nov 10, 2011 | Buy | $6.13 | 17,358 | 106,398 | 792,785 | Nov 14, 2011, 11:33 AM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Nov 07, 2011 | Buy | $6.10 | 17,526 | 106,900 | 739,605 | Nov 09, 2011, 11:16 AM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Nov 08, 2011 | Buy | $6.10 | 17,911 | 109,297 | 739,605 | Nov 09, 2011, 11:16 AM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Oct 12, 2011 | Buy | $5.35 | 19,754 | 105,779 | 679,241 | Nov 01, 2011, 02:41 PM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Oct 13, 2011 | Buy | $5.38 | 20,000 | 107,614 | 679,241 | Nov 01, 2011, 02:41 PM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Oct 14, 2011 | Buy | $5.52 | 4,093 | 22,605 | 704,168 | Oct 18, 2011, 10:32 AM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Oct 11, 2011 | Buy | $5.38 | 20,000 | 107,520 | 639,487 | Oct 12, 2011, 04:07 PM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Oct 10, 2011 | Buy | $5.23 | 20,000 | 104,602 | 639,487 | Oct 12, 2011, 04:07 PM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Oct 06, 2011 | Buy | $5.08 | 10,223 | 51,960 | 599,487 | Oct 11, 2011, 06:12 AM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Oct 07, 2011 | Buy | $5.09 | 5,930 | 30,181 | 599,487 | Oct 11, 2011, 06:12 AM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Director | Sep 21, 2011 | Buy | $4.92 | 13,510 | 66,527 | 583,334 | Sep 23, 2011, 02:18 PM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Director | Sep 22, 2011 | Buy | $4.89 | 3,459 | 16,898 | 583,334 | Sep 23, 2011, 02:18 PM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Sep 19, 2011 | Buy | $4.75 | 14,000 | 66,455 | 566,363 | Sep 21, 2011, 12:27 PM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Sep 20, 2011 | Buy | $4.83 | 14,001 | 67,664 | 566,363 | Sep 21, 2011, 12:27 PM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Sep 15, 2011 | Buy | $4.58 | 15,000 | 68,745 | 517,529 | Sep 19, 2011, 09:57 AM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Sep 16, 2011 | Buy | $4.49 | 15,000 | 67,383 | 517,529 | Sep 19, 2011, 09:57 AM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Sep 14, 2011 | Buy | $4.39 | 13,500 | 59,330 | 487,529 | Sep 15, 2011, 04:05 PM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Sep 12, 2011 | Buy | $4.31 | 7,230 | 31,166 | 474,029 | Sep 15, 2011, 06:56 AM | |
| VITC | Vitacost.com, Inc. | Horowitz Jeffrey | Chief Executive Officer | Sep 13, 2011 | Buy | $4.35 | 4,300 | 18,685 | 474,029 | Sep 15, 2011, 06:56 AM | |
| VSI | Vitamin Shoppe, Inc. | Horowitz Jeffrey | 10% Owner | Dec 07, 2010 | Sale | $27.64 | 143,203 | 3,958,231 | 0 | Dec 07, 2010, 07:28 PM | |
| VSI | Vitamin Shoppe, Inc. | Horowitz Jeffrey | 10% Owner | Dec 07, 2010 | Sale | $27.64 | 214,803 | 5,937,305 | 0 | Dec 07, 2010, 07:28 PM |
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