| Symbol | Relationship | Date | Transaction | Cost | # Shares | Value($) | Total Shares | Form 4 |
| YUME | EVP, FINANCE & CFO | Feb 19, 2014 | Option Exercise | $5.87 | 1,529 | 8,981 | 1,529 | Feb 24, 2014, 08:35 PM |
| YUME | EVP, FINANCE & CFO | Feb 20, 2014 | Sale | $6.66 | 1,529 | 10,183 | 0 | Feb 24, 2014, 08:35 PM |
| Symbol | Relationship | Date | Transaction | Value($) |
| YUME | EVP, FINANCE & CFO | Feb 19, 2014 | Option Exercise | 8,981 |
| YUME | EVP, FINANCE & CFO | Feb 20, 2014 | Sale | 10,183 |