Note: As mentioned in the March 2010 newsletter, we recently migrated to a new platform and this is the first article on this new platform. I would appreciate your feedback letting me know if the content of this email displayed properly in your email client.
Everyone from mom and pop development shops to current InsideArbitrage portfolio holding Activision Blizzard (ATVI) want in on this gold rush. Just like the California Gold Rush in the mid nineteenth century, it is often the people selling the tools that may end up becoming rich after the easy gold had been mined by early arrivals. This article is about those developers and companies that have tried to capture some of the app store magic only to find their apps disappear in a vast ocean of more than 160,000 apps.